About Us

President Profile

Atsuro Yamada
Birthplace Kobe, Hyogo Prefecture, Japan
Academic background He was admitted to the Department of Law at the Faculty of Law of Keio University.
He studied design as a part-time worker for Nippon Gakki Co., Ltd. (currently, Yamaha Corporation) and launched a group engaged in designing corporate images before leaving the university.
Work After graduation from Keio University, he joined the general trading company of Marubeni. After overseas training in Europe, he experienced an overseas stay.
After leaving Marubeni, he founded Gramco Ltd. in 1987 to engage in corporate identity (CI) and branding. He has since been the representative director and president of Gramco Ltd. and also serves as chairman of its subsidiary in Shanghai.
Currently, he is a manager of the Corporate Identity Council of Japan (CICJ), for which he formerly served as representative manager.
He is also a member of the Japan Graphic Designers Association (JAGDA) and chairs the Okinawa Churashima Brand Committee under the Cabinet Office.
He has so far been involved in more than 100 CI and branding projects. As a pioneer in practical design, he developed Gramco into a prominent brand consulting firm in Asia.
In addition to his publications, he delivers lectures in a large number of seminars.

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