Atsuro Yamada, the founder and president of Gramco Ltd. was born and raised in Kobe, Japan. He studied law at Keio University in Tokyo while working part-time at Nippon Gakki (currently Yamaha Corporation) doing design work. Before graduating from Keio University, he formed a group initiative designing corporate graphics. After graduation, Yamada joined Marubeni, a general trading company based in Japan. During his tenure, he trained and worked in Europe. After his departure from Marubeni in 1987, Yamada established Gramco Ltd. to engage in corporate identity design and branding. Since its founding, Yamada has remained Representative Director and President in addition to serving as Chairman of Gramco Shanghai.
Beyond his day-to-day role as company president, Yamada is also the manager of the Corporate Identity Council of Japan (CICJ), a member of the Japan Graphic Designers Association (JAGDA), and chairs the Okinawa Churashima Brand Committee under the Cabinet Office. Throughout his professional experience, Yamada has been involved in over 100 corporate identity and branding projects while developing Gramco Ltd. into one of Asia’s leading branding firms. He regularly delivers lecture seminars and has published several books about branding.