Brand Challenges

Apart from seminar activities, Gramco engages in publishing activities, releasing a large number of publications to make the importance of branding understood by businesses and society and give plain explanations about the branding method.

Brand Challenges

by Atsuro Yamada
Published by Chuokoron-Shinsha, Inc., 2004
￥1,900 (incl. tax)

The challenges faced in keeping up to date, the challenges faced in taking on the future in advance, and the challenges faced in efforts to maintain the past in the present. . .Brand Challenge employs interviews with leading brand corporations to extract various aspects of the challenges that form the source of their core brand power. This is your chance to read about the backgrounds of today's top brands and explore the contemporary theme of "brand challenges.