Brand Power

Apart from seminar activities, Gramco engages in publishing activities, releasing a large number of publications to make the importance of branding understood by businesses and society and give plain explanations about the branding method.

Brand Power

by Atsuro Yamada
Published by Chuokoron-Shinsha, Inc., 2002
￥2,000 (incl. tax)

What are the necessary conditions for creating a power brand? From well-known top brands to niche brands known only to savvy people, this definitive book unlocks the secrets to what makes a brand through extensive investigations and interviews. This highly recommended book takes one step closer to the brand essence than Mark, Our previous book, and presents its findings in a rhythmical style that unfolds in time to the reader's breathing.