JA Irumano

Case detail

We selected green and blue, which represent the beautiful earth and sky of the Irumano region, as the corporate colors for this Japan Agricultural Cooperative (JA) member organization and employed the Japanese hiragana character "い" ("i"), the first sound in the name Irumano, as the key motif for the design.

JA's relationships with the local people and its association partners as well as the relationships of producers with consumers are expressed through this shape. The symbol mark resembling a round ring encompasses the desire to build a harmonious, circular relationship with people.