NITTA

Case detail

Group branding project for Nitta Co., Ltd., which develops and manufactures industrial materials such as rubber belts, resin hoses and tubes, and rubber molded products. As the number of overseas employees through M&A also increased, along with their 130th anniversary, this project began in order to strengthen the group brand. Gramco conducted research, brand concept formulation including organization of corporate philosophy, brand book, and style. We also developed guidelines and support for holding brand seminars for employees.