MC-UBS GROUP

Case detail

Group branding centered on Mitsubishi Corp. -UBS Realty Inc., an asset management company established as a joint venture by general trading company Mitsubishi Corporation and Europe's leading financial institution UBS. Gramco developed the brand concept, slogan, statement, VI system, group logo with tagline, and collective business tool format for the group. In developing the group logo, the group name was changed to MC-UBS Group to aim towards easier and simpler communication. In addition, the symbol that was attached to each company logo within the group was to be attached only to the MC-UBS group logo; with this, we aimed to integrate each company and brand value.