Darwin

Case detail

This overview pertains to the branding project of Maruman Optical Co., Ltd. regarding its new products announced in October 2011.
Maruman Optical is a pioneer in titanium optical glass frames. To meet market needs for more fashionable and affordable products, it created a new brand.
The project determined the orientation of naming on the basis of the concept. Gramco determined the new brand name Darwin, which symbolizes new evolution from the existing brand of TITANOS. The project went on to develop a logo representing strength and modernness to express the predetermined brand personality of Tough Innovative.
Gramco offered support for concept formulation, name development and VI development.