COLOR FiELD

Case detail

Our VI project for COLOR FiELD, a chain of cosmetics and sundries shops operated by the distribution division of Hankyu Corporation, is an example of the redevelopment of the VI/SI (store identity) currently being conducted in the station areas along the Hankyu Railway centered in Osaka. We designed the cheerful, colorful and approachable logo, which appears on such items as signs and shopping bags, in consideration of the stores' target customers, primarily junior-high and high school students and young women in their 20s.