IHI

Case detail

This was a VI refinement project carried out for a major company known by its abbreviated name IHI.
Contemporary standards had not been developed for the use of the IHI mark, which was already well known and widely popular, and this project was initiated to clarify the rules. In the process, we revised various VI elements, including the logo, which had grown somewhat tired over many years of service, and developed a wide variety of application designs.