Gulliver International

Case detail

The industry's No. 1 used vehicle and automobile specialty store, Gulliver has expanded its business to include over 500 outlets since it initiated franchising in 1994.

The company introduced a full-scale VI/SI program in 1995, when it was still virtually unknown, in order to fortify its franchise. We developed a highly distinctive symbol mark showing Gulliver's face and a yellow brand color in order to ensure a high degree of visibility in various presentation venues and styles.

Shared store design development was achieved in outlets nationwide through the application of thorough VI/SI guidelines.

Gramco also took responsibility, moreover, for the design and construction of Gulliver's original headquarters office in Urayasu, Chiba Prefecture.