The NISSIN FOODS Group

Case detail

On the occasion of the transition of Nissin Food Products Co., Ltd., after 50 years of operation, to a holding company, the group branding project was launched. This project dealt with a wide variety of tasks including research and analysis, group brand concept formulation, development of group tags, group slogan and action guidelines, production of business cards, envelopes and other applications, development of the brand book and other internal dissemination tools, and impression management.
The group tags developed for this project have the form of a spiral, which means that the NISSIN FOODS Group dynamically changes eating scenes.
The group slogan has been determined as EARTH FOOD CREATOR. It symbolizes the desired form of the NISSIN FOODS Group as a global brand.