Kameda Seika

Case detail

Kameda Seika Co., Ltd. is the largest manufacturer of rice-based snacks. In March 2010, it refined its logo and formulated its rules for the use of its brand and other symbols. These rules are in the form of an online manual in order to maintain and foster its own brand and to properly express its corporate identity. On that occasion, Gramco helped produce new envelopes, letterheads, PowerPoint formats, and other corporate items, and revise the rules for indication of the logo on the front side of the product package and the company name on the back side.