Vestax TO THE CORE

Case detail

This is a direct management store brand produced by Vestax, which produces audio/visual equipment for DJs. Gramco has supported the company constructing its brand strategy over many years. “TO THE CORE” means to master the truth.

Vestax, the company that did the most to create the DJ boom, also has a huge number of fans outside Japan. We unified the store logo with the Vestax mark employing a kabuki makeup motif that has won favor with the client's customer base. The black and red blocks can be combined either vertically or horizontally depending on the deployment conditions.

Gramco's planning, creative and design teams worked together to develop the store signs, layouts, color plans and pictorial signs, etc.