KANSAI URBAN BANKING

Case detail

This new bank was created through a merger between Kansai Bank and Kansai Sawayaka Bank. The motif combining "K" for "Kansai" with "U" for "Urban" points to the close relationship between the bank and its customers.

The free-and-easy Urban Red and Urban Blue lines suggest a secure, reliable path of development into a bank that maintains cordial relations with the residents of the Kansai region and advances hand-in-hand with its private and corporate customers.