Intelligence (Shanghai)

Case detail

Gramco offered branding support to Intelligence Ltd., which aimed to enter the fast-growing Chinese market by investing in its local subsidiary, Intelligence (China) Co., Ltd. The project had the task of attaining both global consistency in communications and market penetration through painstaking localization efforts. Gramco provided support for the development of the Chinese language brand slogan, Xiangshou Gongzuo Xiangshou Rensheng (享受工作, 享受人生). This new slogan was based on the brand concept behind the brand slogan, Your Job, Your JoyTM. Gramco also developed a system for operation of the brand logo in China.