Astra

Case detail

In this project, Gramco helped QUICK, a leading Japanese all-round financial information vendor, develop a new business brand, "Astra Consultant," as an information service sub-brand that provides comprehensive support for financial institutions' asset management consulting sales activities. In summer 2007, another sub-brand service, "Astra Manager" was released to support institutional investors' asset management operations. Gramco's support extended from the development of the brand name, which was coined from "Asset + Strategy," to the VI expressing advancement and professionalism, including the design for items ranging from business forms to advertising and events.