Kinokuniya Bookstore

Case detail

This is a communication brand employed by Kinokuniya Bookstore, a major bookstore chain. First used at the Kinokuniya Shinjuku South store, it has been deployed widely on items ranging from signs to book bags and bookmarks.
Perceiving a trend toward evolution of the bookstores of the future into "information dispatching bases" offering CDs, CD-ROMs and videos in addition to books, we developed an English communication logo that establishes a high degree of familiarity, while maintaining a connection with the logo of the long-established "Kinokuniya Bookstore."