Pigeon Shanghai

Case detail

Pigeon Shanghai has won itself the reputation as the most successful Japanese company in China. Gramco has consistently been supporting Pigeon Shanghai with its brand construction since 2005, providing comprehensive services including market research, market integration analysis, Chinese market-oriented brand concept construction, Chinese VI construction(＊), slogan building, brand style development, store design (Approx. 10,000 stores), product development, website construction and internal education. Gramco also conducts tracking research on a regular basis. Pigeon product sales has multiplied by around 14 times since brand strategy was introduced. （＊We also carried out a subsequent VI construction project for Japanese domestic market, and are now working on a new Pigeon global project currently in 2014）