News

Omnicom Group, Inc., a globally well-known US-based communication and marketing group, hosted an invitation-only seminar, The Executive Roundtable, at Grand Hyatt Tokyo on Friday, July 10^th. The theme of this seminar was “Branding and Reputation Management.” As a partner company of Siegel-Gale (a member company of Omnicom Group), Gramco President and CEO, Atsuro Yamada spoke about several successful cases on global companies’ brand adaptation, and a successful practice of one of Gramco’s own clients.

Along with Yamada, Jason Cieslak, President of Pacific Rim from Siegel+Gale, Shinichi Tanaka, President of FleishmanHillard Japan and other speakers also presented at the panel. The seminar had 20 attendees currently in PR, Communications and Branding Department from a variety of foreign and domestic companies including Gramco clients. They also had lively discussions and Q&A sessions with the panel afterward.

While The Executive Roundtable has been hosted in China and Singapore in the past, this was the first time ever to hold the event in Japan. Min Chang, President of Diversified Agency Services (DAS) Asia Pacific, a division of Omnicom Group, said as the event host, she would like to consider positively on planning more in the future.

■About Siegel+Gale

As a global branding firm, Siegel+Gale (www.siegelgale.com) is the simplicity company that has been actively in business for 46 years. The company seeks, defends and embraces simplicity in everything they do to help brands reach their true potential. Simplicity is the centerpiece of the strategies they develop that reveal the unique truths of an organization, the engaging stories they create that connect brands with their audiences, and the meaningful experiences they deliver that are both unexpectedly fresh and remarkably clear.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai. Through cooperation based on the partnership with Siegel+Gale, Gramco can provide clients from around the world with professional branding support.

※For more on the partnership between Siegel+Gale and Gramco, please refer to the link below:

Gramco Announces Partnership with Global Strategic Branding Firm Siegel+Gale