Works

JAL Resocha

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Case detail

Resocha is a brand employed by Japan Airlines and JALways for their Pacific resort routes. The concept is creation of a "resort atmosphere from the time of boarding."

This logo presenting an image of a South Seas island and a spreading sky and sea is employed in such locations as various in-flight service items, uniforms, advertisements and airplane bodies by the Japan Airlines publicity department and JAL Planning.

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