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This is a branding project for a business hotel brand. The brand built a new concept at its 30th anniversary, as ”A hotel that values every single customer, that strives to pursue comfortablity and convenience”, renamed itself to Hotel Unizo, and refreshed its logo. We provided total design support not only for corporate items such as business cards or envelopes, but also for hotel amenity items. The logo gives an imprsssion of modern and high quality, with a design that conveys a meaning by emphsizing the letter ”I” which represents ”me”.
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