PRIMIX Corporation is an established medium-sized mixer manufacturer based in Osaka. It replaced its former company name of Tokushu Kika Kogyo and introduced a totally new logo. The client decided that its former name would make business expansion difficult as global expansion efforts were led by its new young manager.
Gramco provided support to push ahead the branding project. Gramco’s proposal fascinated the top management team and persuaded it to implement the name and brand image change. PRIMIX’s China business has also made good progress.