Works

TRIENS / Sankyo Reels, Inc.

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Case detail

As a company engaging in the manufacturing and selling of automotive servicing equipment and reels, Sankyo Reels, Inc. stands as the leader in its industry. Under the slogan of Wind the globe, it has launched operations in China, the United States and Europe with the ambition to be the world’s top reel manufacturer to offer reliability, advancements and refinements. As a symbol of the efforts taken to achieve this vision, Sankyo Reel launched the corporate brand “TRIENS” in June 2007. The word TRIENS derives from the Latin prefix tri-, meaning three, and the Latin word consensio, meaning agreement. It also means a group of engineering professionals who never stop trying.

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