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This project was carried out to reconstruct the brand of BorneLund, a company that takes a professional approach to play and education and handles the import, sales and in-house development of a range of products from large-scale play equipment for educational and public institutions to playthings for personal use.
Gramco provided consistent consulting and support from the initial research to the output stage. The newly integrated VI system is deployed at major customer contact points, such as the BorneLund stores and the company's Website. We also produced a brand book as a tool to ensure internal brand penetration and distributed it companywide.
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