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This brand was developed exclusively for Marubeni Energy service stations operated in connection with shopping centers, which comprise only a portion of the company's service stations. We began with a basic brand concept of "approachability" to make customers feel this is their personal service station" and developed "Me," a variation on the Marubeni Energy acronym, as a brand name suggesting "my service station."
In addition to developing the VI design, we provided total support that encompassed application designs with the flexibility to respond to possible future multi-station development, an SI design system and other services.
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