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This naming and VI development project was conducted for a large software development company that specializes in software supporting social infrastructure. The design system we devised visualizes the centripetal force of a microcosm represented by a network system in anticipation of a full-scale advance into new business fields.
We sought a powerful design suggesting stability, while at the same time communicating a forward-looking spirit of innovation. Prior to the name change, the company's name was Nippon Electronic Development (NED).
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