The aim of Hotel Gracery is to be the best bussiness hotel brand. It started business in 2008 under operation by Fujita Kanko Co.Ltd. The idea was to create a more sophisticated and never-seen-before style compared to conventional business hotels. The brand name Gracery was coined by the word grace and suffix ?ery, which means location and venue. The symbol logo, with letter G as the motif, represents that it is a hotel where one can feel the flow of time elegantly, and can fully relax whether in bedroom with only him/herself or in lounge with his/her friends.