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Gramco conducted this UI (university identity) project for Niigata Institute of Technology (NIIT), providing support from the very beginning, when the decision was made to establish the new university. Our responsibilities extended to every aspect of the project, from educational philosophy formulation and English university name (nickname) development to creation of the logo employing Raffael's School of Athens as a motif. We also cooperated with the architects in coordinating zoning and coloring of the new school buildings and produced a full range of student recruitment communications materials, including a university guide and a poster and sign for display in Shinkansen bullet train stations.
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