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This VI development project was conducted to support a company name change by Omiya Ham, a foods producer with a history dating back over 40 years. The client introduced a new corporate logo simultaneously with the company name change in 1994 and renovated its factory to begin a new stage in its history.
The letter "I" flashing inside the healthy, coltish form has the double meaning of "love" (“ai” means "love" in Japanese) and "inspiration." It effectively communicates the value Deli Fresh Foods places on expression of love through sharing meals as well as the company's powers of imagination.
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