Works

Chemicrea

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Case detail

This project involved naming and VI development for a chemicals manufacturer that is active in the global marketplace. The name employs "chemi" to communicate the company's business category clearly in its various international markets and combines it with "crea" in reference to the company's creative approach to research and development.
We maintained "IGC," the initials of the former company name, Ichikawa Gohsei Chemical, which were already firmly established in the West, by creating the slogan "Innovative Growth through Chemicals". This approach facilitated a smooth shift from the old name to the new one.

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