As a pioneering company in video distribution, J-Stream Inc. launched a brand reconstruction project on the occasion of its 10th anniversary. It aimed to redefine its business model, one not confined to video distribution and infrastructure provision, and to establish a future favorable style.
Gramco provided integrated services including research, determination of the brand concept, development of brand book, and a new visual identity (VI), in collaboration with the IT consulting firm Skylight Consulting Inc.
When the concept was determined, copies of the brand book printed with names of individual employees were distributed to build staff awareness. At the celebration event of its 10th anniversary, J-Stream unveiled its new logo to inform the public of the new image of the brand.