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GRAMCO Ltd. (Head office: Tokyo; President and CEO: Atsuro Yamada, hereinafter referred to as “Gramco”) and Singapore-based Japanese communication agency, FRONTAGE ASIA PTE. LTD (Head office: Singapore; President: Kazuo Hayashi, hereinafter referred to as “FRONTAGE ASIA”) announced a strategic partnership, which will strengthen their services provided to client companies and will expand service region for both companies.
Gramco’s achievements and reputation in Japan, as well as its unique proprietary methodology and creative approach to brand experience, was built on its experience of more than 27 years. This partnership with FRONTAGE ASIA will enable Gramco to provide services for the whole Asia Pacific region while based in Singapore. Meanwhile as a communication agency delivering wide-ranging solutions from consulting to communication output design, FRONTAGE ASIA, together with Gramco, will be able to offer a one-stop service ranging from branding to communication / sales promotion solutions.
At present, the two companies are aiming to expand business opportunities respectively from Japan and Singapore, through supporting Japanese and other Asian companies whose Asia-Pacific regional headquarters are located in Singapore.
Both firms will continue to operate independently with no capital tie-up involved, and will only partner on appropriate opportunities.
Gramco (http://www.gramco.co.jp) is an independent, the oldest, and the most achieved branding specialist in Japan. Since established in 1987, we have been providing wide range of services such as research and analysis, concept building, naming, design, and brand communication support. Based on a unique methodology named “Brand One”, these services are delivered in one-stop. Among these services, “Style Control”, which visualizes and manages brand worldview and “Spatial Branding”, which applies brand worldview to interior / exterior spaces such as shops, are our key differentiating factors. We also have been actively working on seminars and publications to generalize our knowledge on branding.
About FRONTAGE ASIA
Founded in 2011 in Singapore, FRONTAGE ASIA（http://www.frontage-asia.com/）is the Asia-Pacific regional base of FRONTAGE INC. (Head office: Tokyo; President & Representative Director: Toru Okada), a communication agency invested by Sony Corporation and Dentsu Inc. The company produces and provides high-quality advertising communication contents and services to Sony Group’s local subsidiary and ASEAN companies.
Manager of Presidential Office
【FRONTAGE ASIA PTE. LTD】
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