Apart from seminar activities, Gramco engages in publishing activities, releasing a large number of publications to make the importance of branding understood by businesses and society and give plain explanations about the branding method.
Written by Atsuro Yamada and the Gramco Brand Strategy Research Team
Published by Chuokoron-Shinsha Inc.
Released on June 10, 2008
Price: 2,000 yen (excluding tax)
While branding is discussed and generalized as being in the same category as marketing, branding methods are constantly becoming more sophisticated and diversified. In addition, branding today is developing and deepening around the world. Learn about the latest forms of branding strategies through successful case studies.