Concept

Methods

Brand PyramidTM

Visualizing organizations with multiple brands as a hierarchical structure allows us to evaluate how to associate or differentiate brands from each other in a way that is mutually beneficial. Every organization is unique and considering brand architecture is essential to maximize efficiency and profit. Gramco’s Brand Pyramid illustrates how different levels of brands under one organization can be configured and function between each other in a way that promotes the advancement of all.

Methods