Methods

A company’s brand strategy and business strategy are inseparably intertwined and should be considered as such to ensure ongoing profitability and growth. Undertaking any branding or re-branding activities may consequently result in the reconsideration of an organizations business strategy to ensure equilibrium. Gramco’s Brand Model is a schematic for aligning brand and business strategies so that it may act as the guiding force when encountering obstacles or making important decisions.