Concept

Methods

Brand ModelTM

A company’s brand strategy and business strategy are inseparably intertwined and should be considered as such to ensure ongoing profitability and growth. Undertaking any branding or re-branding activities may consequently result in the reconsideration of an organizations business strategy to ensure equilibrium. Gramco’s Brand Model is a schematic for aligning brand and business strategies so that it may act as the guiding force when encountering obstacles or making important decisions.

Methods

Brand ModelTM

Brand foundation and brand system reestablishment